Exterior
A simple, in-house-developed logo anchors the entrance, set against a mustard-yellow frame, timber louvres, and desert planting that carries through the hotel's retro-youth identity.
This new-construction hotel is designed for the active youth. The client was open to ideas for the direction and the name of the hotel — the name was chosen in-house and I developed a simple logo and the overall concept. The concept was inspired by millennials, using a color scheme reminiscent of the 80s and 90s, so that throughout the hotel you'll find nods that take you back to how millennials experienced youth, intended to be a unique experience for future generations.
A simple, in-house-developed logo anchors the entrance, set against a mustard-yellow frame, timber louvres, and desert planting that carries through the hotel's retro-youth identity.
The pool area featured daybeds to relax, as well as a social bar and a stage for concerts and gigs, by the youth, for the youth. Using a vibrant blue, yellow, and pink color scheme, this retro outdoor space is an active, youthful space that engages user exploration and social interaction among the guests.
